“A content marketer is responsible for the planning, creating, and sharing of valuable content to attract and convert prospects into customers, and customers into repeat buyers. The type of content the content marketer shares depends upon what he sells. In other words, he educates people so that they know, like, and trust him enough to do business with him.” – coppyblogger
As in every Marketing field, the use of the Marketing mix is present but with a little twist.
- Product
- Price
- Place
- Promotion
Must-have skills
- Content Creation
- Copywriting
- Planning
- SEO (Search Engine Optimization)
- Data analysis
- Graphic Design
- Research skills
Recommended Articles
- What Is a Content Marketer? – copyblogger
- The 9 most important content marketing skills you need to focus on in 2020 – Smart Insight
- 10 Content Marketing Skills You Need to Master (Plus Tips on How to Master Them) – Search Engine Journal
- 4 Skills to Look for When Hiring a Content Marketer – Neil Patel
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