Content Marketing is about telling a story. Not just sharing content. It’s answering a question, helping others, solving a problem, and/or educating others.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” – Content Marketing Institute
Content Marketing can be:
- Educational
- Informational
- Entertaining
And it can take multiple forms:
- Newsletters
- Blogs
- Videos
- Social Media Posts
- Books
- Articles
- Webinars
- Podcasts
Benefits of Content Marketing
- Reduce Marketing Cost
- Build an engaged audience
- Educate about your product benefits/uses
- Convert prospects into customers
- Build interest around your brand or product
- Found potential customers
Content Marketing Strategy
In general, Marketing is all about strategies and processes.
- Evaluate your situation
- Set SMART Goals
- Determine your KPIs
- Decide your content channels and type of content
- Set a budget
- Create content
- Measure results
Recommended Articles
- What is Content Marketing? – Forbes
- What is Content Marketing? – Content Marketing Institute
- Content Marketing Made Simple: A Step-by-Step Guide – Neil Patel
- The Ultimate Guide to Content Marketing in 2020 – Hubspot
- Content Marketing Strategy in 2020 – Hubspot
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